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Winston's Drinkery

Winston's Drinkery is a conceptual New York City bar. The branding is inspired by the novel 1984 by George Orwell. This branding plays on the themes of the book such as the watchful eye of Big Brother and rebellious nature of the main character, whose name is Winston. The branding elements combine with the aesthetic of an underground chilled out speakeasy.

Project Type / Branding, UX Design, Motion Graphics


Winston's Drinkery has several logo variations. The logo mark is a combination of a wine glass, martini glass, and scotch bottle. The eye in the logo mark is a reference to "Big Brother" in George Orwell's 1984.

The merchandise for Winston's Drinkery plays on different logo variations for the brand. The Bar Staff shirt, coasters, and beer glass can be seen featured on the Store page of the website walk through.


Winstons' Drinkery website maintains the "speak-easy, dark academic" aesthetic. The mobile site features the most commonly searched for information as buttons on the top of the page. The website easily flows to the merchandise page as well as the menu pages.


The menu features drinks named after characters, places, or concepts from 1984 by George Orwell.

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